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HelloFresh SE (HLFFF)
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
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